Private label, ODM or OEM: which is this page about?
This page covers private label specifically: Osia's design team develops a collection around your brief, references or target price point, and the finished designs are your property. If you're still deciding between private label, ODM (our existing catalogue, under your brand) and OEM (your own ready-made design), read our side-by-side comparison first.
Who is it for?
Jewellery brands, retail chains and independent boutiques that want their own line without running a factory. Osia sells wholesale only, to approved trade accounts. We supply trade clients across Malaysia, Singapore, Indonesia, Japan, Australia, New Zealand and the United States, with offices in Hong Kong, Kuala Lumpur and Sydney.
How does a private label order work?
You get one point of contact from brief to delivery, and you approve on 3D CAD, with no sample stage:
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Apply for a trade account.
Most accounts are approved within a few business days.
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Send your brief.
Choose catalogue designs, or send references, a sketch or a CAD file. Tell us your metals, stone grades and brand stamping.
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Approve the design on CAD.
Our design team turns the brief into 3D CAD renders and a written spec. You approve the design on the CAD renders; there are no physical samples or prototypes before production.
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Quote and deposit.
There is no minimum order. A 50% deposit starts production, and the balance is due before shipment.
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Production and two-stage quality control.
- Precision casting and hand-setting by our trusted partner workshops and factories.
- Every piece is checked once at factory level and again by Osia before dispatch.
- Diamonds are GIA, IGI or HRD certified, and natural stones are sourced consistent with the Kimberley Process.
- Every piece carries full production traceability.
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Delivery to your account.
- Shipped by DHL Express or FedEx, insured for full declared value, with signature on delivery.
- FOB Hong Kong or DAP terms are available to established accounts with their own customs broker.
Do you own the factory?
Osia runs its production through close, long-term partner workshops and factories, while design, specification and quality control stay with Osia. Casting is done in our partner production factories, and stone setting is done either locally in Hong Kong or at our partner workshops and factories, depending on the job. Osia designs, specifies and manages every order end to end, and every piece is checked at factory level and again by Osia's in-house quality control, including diamond testing, before dispatch, so you deal with one accountable manufacturer, not a broker.
What that means for your account:
- One accountable company: Osia owns the design, the specification, the quality standard and the delivery date, with no trading layer adding a margin.
- Traceability and certification: full production traceability on every piece, GIA, IGI or HRD certified diamonds, and Kimberley Process compliance on natural stones.
- A registered dealer: registered with the Hong Kong Customs and Excise Department as a Dealer in Precious Metals and Stones, registration A-B-24-01-04540 (Category A).
- Your files: for designs made to your brief, we release the CAD and JCD files to you.
- Track record: in fine jewellery since 1992, producing exclusive lines for 30+ brands under NDA.
Who owns the designs?
You do, if they were made for you. Designs developed to your brief, or supplied by you, are your property; Osia releases the CAD and JCD files to you and keeps your specifications, styles, stone grades, stamping and account details confidential under signed NDA. Osia's own catalogue (ODM) designs are non-exclusive and available to any trade account.
Can you put my brand on the piece and the packaging?
Yes, on the piece: logo and brand stamping is part of every private-label specification. Branded packaging (boxes, pouches and similar) is not a standard offer, but it can be arranged on request through Osia's suppliers and is quoted with your order.
Private label FAQ
What's the minimum order?
There is no minimum order, including custom and private-label work.
Do you make samples before production?
No. Design approval happens on 3D CAD renders, and production starts once you approve the CAD and pay the deposit.
How long does production take?
- New bespoke designs from CAD: typically 25–45 business days from deposit.
- Repeat orders of an existing private-label design: 3–4 weeks for a simple piece, and 4–5 weeks for a complicated piece (more diamond setting or stone-sourcing complexity).
- In-stock catalogue pieces: ship in 3–7 business days from payment.
What capacity do you have?
12,000+ units a month of production capacity.
Can I use my own diamonds or gemstones?
Yes. Client-supplied stones can be set, or you can choose from Osia's certified natural and lab-grown diamond inventory.
What does the warranty cover?
Osia warrants every finished piece against manufacturing defects for 30 days from the date you receive it. A defect must be reported to Osia within that 30-day period, and the piece returned to us for inspection. Where our inspection confirms a manufacturing defect and the piece shows no sign of wear or use, Osia will refund it. Whether a piece shows signs of wear or use is assessed by Osia on inspection, and that assessment is final. The warranty does not cover any piece showing signs of wear or use; impact or accidental damage; loose or lost stones on a piece that has been worn; resizing, repair or alteration by any third party; or normal wear and tear. We recommend inspecting every piece on arrival, before it is worn or displayed for sale.
Is Osia a registered dealer?
Yes. Osia is registered with the Hong Kong Customs and Excise Department under the Dealers in Precious Metals and Stones regime, registration number A-B-24-01-04540 (Category A).
Want the full picture of how a piece is made, our materials range and production capacity? See our manufacturing page. Manufacturing & Bespoke Services →
Ready to start your own private label collection?
Apply for trade access to see live inventory and pricing, or send your brief to web@osiaintl.com.